What We’re Talking About
Eminem vs. Swim Shady: What Every Business Should Know Before Branding
Eminem’s fight against the “Swim Shady” beach-umbrella brand is a reminder that even playful names can spark major trademark battles. Before launching or naming your brand, protect yourself with proper clearance and filings — a little planning now prevents big problems later. Call us first.
Client Spotlight: Mitch Gregory, The HR Group, and Highridge Consulting Services
Meet Mitch Gregory and The HR Group, the force behind Highridge’s nationwide asset-integrity and corrosion-control services. Their leadership, innovation, and integrity exemplify the clients we’re honored to support at Ed White Law.
Betting on the Future: Why Our Youth Are Losing the Odds in the Age of Sports-Gambling Apps
Underage gambling is exploding as DraftKings and FanDuel fail to enforce age limits, fueling addiction among teens and young adults. Easy access, aggressive marketing, and weak safeguards are creating a hidden epidemic — one threatening mental health, finances, and families nationwide.
Selling on Amazon? You’ll Need a Federal Trademark First.
To sell on Amazon, you now need a federal trademark or pending trademark application. Amazon’s Brand Registry requires verified brand ownership to protect sellers from counterfeits and boost credibility. Learn how trademark registration secures your brand and unlocks Amazon’s seller tools.
Honoring Indigenous Peoples’ Day: An Oklahoma Story
Indigenous Peoples’ Day invites us to stop and remember — to honor the first people of this land, their courage, their stories, their survival, and their enduring spirit. In Oklahoma, home to 39 sovereign tribal nations, that spirit still moves through our rivers, our soil, and the heartbeat of this place we call home.
Amazon Just Agreed to Pay $2.5 Billion: Here’s Why That Matters
Amazon will pay a record $2.5B to settle FTC claims it tricked users into Prime and made cancellation a maze. $1.5B goes to consumer refunds, $1B as penalty. The case spotlights “dark patterns” in tech — proving design can deceive. A warning to Big Tech: confusing clicks now come with billion-dollar consequences.
The Sound of Injustice: AI, Music, and the Battle for Creative Rights
AI is reshaping music, but at what cost? Publishers warn that tech giants are copying voices, lyrics, and melodies without consent, threatening artists’ livelihoods. Innovation should not come at the expense of originality. Protecting human creativity is not just legal—it’s essential to our culture.
Constitution Day: A Living Promise to Justice, Liberty, and Equality
Constitution Day is a reminder that the freedoms and rights we often take for granted are sacred gifts entrusted to us. More than a historical milestone, it is a living promise of liberty, justice, and equality—calling each of us to honor, protect, and carry forward the foundation of our nation.
The Remarkable Robert Redford: A Life in Light and Shadow
Robert Redford was more than a Hollywood star—he was an artist, activist, and visionary who reshaped cinema and championed independent voices. His passing at 89 marks the end of an era, but his legacy of beauty, depth, and conviction ensures his light will never fade.
What the Hyundai Raid Teaches Us About Protecting Intellectual Property
The Hyundai raid is a reminder that global events can put your most valuable asset — your intellectual property — at risk. Securing trademarks, patents, and copyrights is not just paperwork; it is the shield that protects your brand and innovation when the unexpected happens.
The Antitrust Ruling That Cracked the Google Search Monopoly
A federal judge ruled Google’s search monopoly illegal but stopped short of a breakup. Chrome and Android stay, yet Google can’t lock up default deals and must share search data with rivals. The decision cracks Google’s dominance and marks a turning point in how Big Tech is regulated.
Baylor Sues Boston University as the “BU” Trademark Feud Reignites
Baylor University has sued Boston University over use of an interlocking “BU” logo, reigniting a decades-old feud. At stake: trademark rights, licensing revenue, and brand identity in college athletics. With both schools claiming “BU,” the case highlights how trademarks shape higher education’s competitive landscape.
Taylor Swift’s Trademark Strategy: A Masterclass in IP Protection
Taylor Swift has built more than a music empire—she’s built a brand protected by 400+ trademarks worldwide. From album titles to lyrics, even her cats, every detail is safeguarded. Her strategy shows creators and businesses alike that protecting your name, ideas, and identity is not optional—it’s essential.
When Play Isn’t Safe: A Mom, a Legal Professional, and the Roblox Reality
Roblox is a creative playground for millions of kids—including mine—but lawsuits reveal it’s also a hunting ground for predators. As both a mom and a legal professional, I see urgent gaps in safety. Parents must stay vigilant, and Roblox must put protection over profit—our children’s safety depends on it.
The Ugly Truth: How Cosmetic Surgery Chains Are Killing Patients for Profit
Major cosmetic surgery chains are facing lawsuits over 12 deaths and countless disfiguring injuries tied to unqualified doctors, risky bonus incentives, and high-pressure sales tactics. Before signing up, patients must know the red flags, ask the right questions, and protect their lives—not just their looks.
The House v. NCAA Settlement: A Game-Changer for College Athletes
A landmark $2.8B settlement in House v. NCAA ends key restrictions on athlete pay, paving the way for revenue sharing, more scholarships, and compensation for past players. The NCAA's amateur model is crumbling — college sports just changed forever.
How DraftKings’ “Risk‑Free” Ads Backfired: A Deep Dive into the Pennsylvania Class Action Lawsuit
A new class action accuses DraftKings of luring users into high-risk gambling with deceptive “risk-free” ads. Plaintiffs say the fine print required thousands in wagers and targeted those showing signs of addiction. The case could reshape how gambling apps market and manage user behavior nationwide.
Hollywood Strikes Back: Disney and Universal Sue AI Image Generator Midjourney for Copyright Infringement
Disney and Universal have filed a landmark lawsuit against AI image generator Midjourney, claiming it unlawfully replicates iconic characters using copyrighted material. The case could redefine how artificial intelligence interacts with intellectual property—and who pays the price for innovation.
Taming The A.I. Wild West: How U.S. Legislators Are Grappling With Artificial Intelligence
AI is evolving at breakneck speed—faster than lawmakers can respond. As deepfakes, misinformation, and job disruption loom, states race to regulate while Congress considers a bill that could block them for a decade. With billions invested and power at stake, the fight to tame the A.I. Wild West has only just begun.
Building More Than Homes: Behind Beacon Homes of Oklahoma
Beacon Homes of Oklahoma, led by Andy Crum and Eric Thornhill, is building more than houses—they’re strengthening communities. At Ed White Law, we are proud to protect the brand behind their mission and deeply value clients who invest in people, place, and purpose. Their vision reflects exactly the kind of impact we’re honored to support.