Bill’s Version: Belichick’s Girlfriend Files Trademarks for His Famous Phrases in Strategic Swipe at Patriots IP

If imitation is the sincerest form of flattery, then Taylor Swift should feel very flattered.

In a move that blends pop culture savvy with intellectual property maneuvering, Bill Belichick’s 24-year-old girlfriend, Jordon Hudson, has filed 14 federal trademark applications for phrases long associated with the former Patriots coach — but with a twist.

The filings, submitted under Hudson’s business Trouble Cub Enterprises, seek to trademark phrases like “Do Your Job,” “Ignore the Noise,” and “No Days Off” — all of which are currently owned by Robert Kraft and the New England Patriots — rebranded with the parenthetical “(Bill’s Version).” The applications are a clear nod to Taylor Swift’s “(Taylor’s Version)” strategy, where Swift re-recorded her masters to reclaim ownership after they were sold without her consent.

Only here, instead of music rights, it’s sideline slogans.

Hudson’s attempt to trademark alternate versions of these phrases isn’t just a PR stunt — it’s a legally interesting one. Under trademark law, adding a modifier like “(Bill’s Version)” might not be enough to avoid likelihood of confusion, especially when the core phrase is identical and already in use. But it could be enough to carve out a new commercial lane — particularly if the goods and services listed in the applications (likely apparel and merchandising) are distinct or presented as parody or commentary.

And parody, as courts have shown, can be powerful — and protectable.

It’s also notable that Belichick, 72, is now letting his Gen Z partner take the lead in reclaiming phrases he helped popularize but never owned. Whether the strategy is a savvy reinvention or a pointed response to his break with Kraft is up for debate. What is clear, though, is that Hudson is borrowing Swift’s playbook not just for inspiration, but for leverage.

While the trademark office will ultimately decide whether these applications pass muster, this story underscores a broader lesson in IP: if you coin a phrase, build a brand, or shape a public identity — you better own it. Otherwise, someone else will.

Even if they’re wearing snakeskin and playing Vigilante S--- in the background.