Even 3,000 years ago, the importance of your name was clear: "A good name is more desirable than great riches; to be esteemed is better than silver or gold." Proverbs 22:1. The value of your trade name is often your most valuable asset. Choose your name wisely and guard it jealously. We help our clients pick their names, secure trademark registration, and defend their name once selected. Trademark law is deceptively complex, with overlapping common law, state statutory, and federal and even international regimes coexisting. Do not leave your name to chance. Call us.